In this Insight, Hong Kong Poly University Professor and former Vice-President of Air France, and French Trade Advisor Henri Hie discusses recent developments pertaining to the aviation industry in Asia and China. From general trends to airline insights and Great Bay Area strategies, Henri Hie draws an interesting and precise big picture and sheds some expert lights on a usually unknown but highly competitive industry.
In this Asia-Pacific Insight originally published in the South China Morning Post, Philippe Bonnet and Antoine Martin comment on the recent of an EU-Asia Connectivity strategic policy proposal by the European Commission. Whilst building ties between Asia and Europe make a lot of sense from a business cooperation perspective, they write, trying to create connectivity "the European way" - i.e. by imposing a rules-based mindset to Asia - is a rather surprising idea. A change in mindsets would be interesting, however...
In this Insight, business strategy adviser Philippe Bonnet explores the idea that Eurasia is shifting from an underutilized geographic notion into something much bigger. Looking at recent and forthcoming developments in the Asia-Pacific, he suggests that the Europe - China relationship needs to be significantly reconsidered, together with the way Westerners think about doing business with Asia (and China). The business equation is very different from one side of the continent to the other. In Europe, business with Asia is about threat mitigation. In Asia, in contrast, business is a matter of investment. As a result, a significant change in mindset is needed for business to become a win-win matter.